This past weekend I went to see the Founder, a movie about the man behind the origins of McDonald’s fast food empire staring Michael Keaton.

★ ★ ★ SPOILER ALERT★ ★ ★ Be advised this post describes some scenes from the movie.

The movie is based on a true story and about the life of Ray Kroc, a struggling salesman from Illinois. Ray met two brothers, Mac and Dick McDonald, who were running a burger operation during the 1950’s in Southern California.

Ray Kroc was extremely impressed by the McDonald brothers’ speedy system of making the food and saw franchise potential. He ingeniously positioned himself to be able to acquire the company from the brothers and create a billion-dollar empire known as McDonald’s.

Basically he stole it from them right under their noses!!!

Who Should See The Founder Movie?

I highly recommend that you go see the Founder if are a business owner or if you call yourself an entrepreneur. Make it a family night and take the kids too. There are some incredible lessons that we can all learn from this story.

the founder ray kroc michael keaton mcdonalds

In the movie, Ray had apparently been a salesman for some time, 17 years I think. People and businesses  around town new him from trying to sell them one product or another.

In 1954 Ray met the McDonald brothers in San Berdino, California while he was a traveling milkshake machine salesman. The McDonald brothers had ordered an unusually high number of milkshake machines from Kroc so they were actually Ray’s clients.

The milkshake machines that he sold were top of the line and made five shakes at a time designed to be fast and increase restaurant efficiency.

Kroc, a high-school dropout, was so impressed with the McDonald brothers operation that he volunteered to partner with them in order to franchise the McDonald brother’s restaurant.


Here are the top five lessons I learned from watching the Founder.


I think if you are a true entrepreneur you can not come out of this movie without being inspired by Kroc’s persistence (portrayed by actor Michael Keaton).

Ray Kroc believed persistence was the key to success. Well persistence, and some not so cool business practices.

Nevertheless, Ray was super committed and determined to keep going until he got it right, despite the numerous challenges and obstacles he faced as a husband, salesman, opportunist and entrepreneur.

One of my favorite lines from the movie

I know what you’re thinking…how the heck does a 52 year old, over the hill milkshake machine salesman build a fast food empire with 1600 restaurants at an annual revenue of 700 million dollars…one word…PERSISTENCE!” Ray Kroc

With unwavering persistence Ray Kroc, changed his life and the world. So the message I got from the movie was that persistence pays.


As an entrepreneur you must have a vision. It’s something that you work toward without any sense of when it will be fully realized, perhaps never.

An ambitious man with a singular vision can be a powerful thing.

Ray saw the incredible potential of the McDonald brother’s restaurant. He envisioned opening McDonald’s restaurants all across the country and the people coming to McDonald’s 24/7 days a week.

His vision was much bigger than the McDonald brothers who were content with just being a successful local restaurant. The McDonald brothers were focused on just their product – hamburgers but Ray saw beyond that, he saw the unlimited business potential.

He eventually convinced the brothers to see his vision and expand through franchisees.

McDonald’s can be the new American church, and it ain’t just open on Sundays, Boys!” Ray Kroc


Here is that exact scene from the movie that won over the McDonald brothers…



To his credit, Kroc keeps looking for ways to improve what the McDonald brothers started. They, in turn, are loath to make any changes to what they understandably see as a winning formula.

This was the downfall of the McDonald’s brothers. When you are the entrepreneur or business that refuses to innovate you risk no longer being competitive and eventually you will lose great business partners/leaders who will break away from you and go align themselves with other people and businesses that appreciate what they bring to the table.

Ray Kroc believed the McDonald’s business needed to innovate to remain competitive and grow but the McDonald’s brothers were happy with the status quo.

In the beginning the McDonald brothers brought efficiency by innovating assembly line operations for their restaurant.  Later, Kroc introduced standardization, automation and discipline.

As a business owner you can not be afraid to be innovative or find new ways to accomplish things. Learn to embrace and use today’s technology.


I think too many people never reach their full potential in life because they are too afraid to take any risks.

Entrepreneurs are problem solvers and risk takes at their core.

When Ray Kroc saw the potential of the McDonald brothers restaurant and he went all in. Short on cash, he even mortgaged his home just to strike a deal to franchise the brothers operation. Talk about risky!

Kroc was able to get a few franchises up and running before going through some other significant financial challenges. Kroc was struggling to make the business profitable and  was on the verge of losing it all when he met Harry Sonneborn, a financial expert, at the bank.

Sonneborn gave him a new perspective, “Ray you’re not in the food-service business, you’re in the real-estate business.”

Sonneborn showed him a new way of making money off the deal with McDonald brothers on selling hamburgers and franchisees. This new way involved creating a real estate company that would buy up (or lease) the land on which all McDonald’s would be located.

The company would then sublease to the franchisee who would run the restaurant. Sonneborn further developed the plan to eventually take out mortgages to own both the building and the land.

Problem solved!


It’s truly amazing to see how a 50-year-old turned an idea into a global empire with many ups and down is truly extraordinary.

Kroc was a high school drop out and had been in the sales industry for most of his life. He struggled to keep food on the table.

In just six years of working with the McDonald brothers and finding their ambition ultimately falling short of his own, Ray bought them out and became the owner of McDonald’s Corporation in 1961.

It really doesn’t matter how old you are, you can start a business, open a franchise and still be successful in a short period of time.

As long as you have a vision, are persistent, determined and committed to your success eventually you can over come any obstacle and see your lifelong  dreams come true!

There are probably several more lessons I can take away from this movie some good some bad but I think you get the point.

McDonald’s is a great case study on scaling, franchising and building a brand.

I personally think ‘The Founder’ was an incredible film and a must watch –especially for the young aspiring entrepreneurs.

I hope you have found this post helpful. If you do please share it with others so they may benefit from it too!

To Your Success!
charles lenoir

P.S. If you are tired of not getting results with your business click here to GET HELP NOW!

P.S.S. Click Here To Work With Me Personally and teach you the latest and greatest marketing strategies to help you build a faster more profitable business!

Have you seen The Founder yet? If so please write your thoughts about the movie in the comments below.

By now if you have not heard of the death of mega pop star Prince then you have probably been sleeping under a rock! prince

The shocking death of the legendary rock and roll icon still has all of us that grew up in the 80s in unbelief that he is really dead at the young age of 57. News coverage on his death has been constant as with any death of an icon.

Prince truly impacted the world with his music and now he is gone but in this tragedy there are some lessons I think we can all learn and apply, Professional or Personally to our lives.


7 Lessons We Can All Learn From The Death of PRINCE

1 – Be Yourself

Did you know Prince was bullied in school? MSNBC’s Brian Williams talked with Prince’s biographer, Toure, about that and more. Prince revealed that he used to be picked on by others for being different. Don’t worry about what others think or say about you. Be yourself you never know where it may take you.

 2 – Discover Your Gift

Prince discovered at an early age he was a talented musician. If you have not discovered your gift spend some time searching deep within yourself to see what it is you love doing and very good at. We all have something special we can do better than anyone else. What is your gift?

 3 – Be Passionate

There is no doubt that Prince loved being a musician and he loved music. He put his live and soul into pursuing his dreams. There are reports that Prince ‘worked 154 hours straight’ before his death. When you are passionate about something you will spend a lot of time doing whatever it is you are passionate about. What are you passionate about?

 4 – Develop Your Talent

It has been reported that Prince could play 29 instruments and on a lot of his songs he played EVERY single instrument for the recording. Prince spent his life developing his talent and his skills until he mastered them.

 5 – Share Your Gift With Others

prince guitarPrince had over 30 albums and sold millions of records.

It has been reported, his former manager Owen Husney, who helped Prince get his first recording contract when he was still a teen, there is indeed a cache of hundreds, even thousands, of unreleased Prince recordings that could push the value of his estate as high as $500 million.

When you share your gift with others you will reap the benefits.

6 – Find A Cause To Support

Prince was a quiet social activist and had a bigger commitment to social justice than most people realize. Behind the scenes he stood up for the family of Trayvon Martin’s by contributing financially to the Trayvon Martin foundation or even speaking out about Black Lives Matter in venues like the Grammy Awards . What are you willing to stand up for?

7 – Fight For Your Beliefs

Early in his career Prince challenged his label Warner Brothers.He also stood up for the rights of other artist and musicians. He wanted to make sure Artist got credit for their work. When you strongly believe in something don’t be afraid to fight for it.

Prince black white

Prince, 1958-2016

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Rest in Peace Prince, you will be Missed!

charles lenoir

P.S. Share your comments about Prince below.

If you have been watching the news then I am sure you are aware of the Ashley Madison website scandal.

Who is Ashley Madison?

ashley madison

According to Wikipedia,

quote Ashley Madison is a Canada-based online dating service and social networking service marketed to people who are married or in a committed relationship. Its slogan is “Life is short. Have an affair.” The website was launched in 2001. The name of the site was created from two popular female names, “Ashley” and “Madison.

Ashley Madison Website Hack

So this week the a group, calling themselves the Impact Team, has hacked the database of Ashley Madison, a dating site which specializes in arranging affairs for those who are married or in a relationship. The group says it is in possession of details for over 30 million user accounts, including credit card information, home addresses, and other sensitive details.

The stolen database of 32 million people who used cheating website Ashley Madison has made its way to the Web. And it’s easily searchable on several websites. Whats really crazy is that some of the reported accounts have email addresses of .gov and .mil.

Watch This CNN VIDEO

Sorry, there will be a 30 second ad that CNN plays first (can’t be skipped).I guess CNN has to get paid too, eh!

So what did you think? Crazy, right?

What I Learned Ashley Madison Website Hack

Whether you agree or disagree with the type of website and service Ashley Madison is there are some smart business moves that Ashley Madison did right.

So here are a few things that I think entrepreneurs and network marketers can learn from the Ashley Madison hack.

Blogging is effective. Ashley Madison has an informative blog about online dating that is both engaging and updated constantly. Blogs are effective in attracting new readers and in creating a persona for the brand. Their lighthearted, easy to read posts are good examples of content marketing for their targeted users.

Develop your brand. Ashley Madison built a business and a brand based on a service that many people would reject as “wrong”–at least publicly. BUT they attracted over 30 million clients from countries all over the world.

Don’t be afraid of controversy. Ashley Madison is known to be controversial and used digital marketing to convey this message of the forbidden or flirtation with danger. There is nothing subtle about the brand’s approach in its content marketing or advertising material online.

NOTE:  Digital marketing is the promotion of products or brands via one or more forms of electronic media.

Know your target audience. Ashley Madison knew its target users and directed its digital marketing at them. In the beginning, the brand targeted independent and upwardly mobile women who were looking for affairs. The brand used marketing to convince potential users-both men and women-to search for their partners online.

Final Thoughts on the Ashley Madison Scandal

There is going to be a lot of fallout over this scandal but as an entrepreneur I admire what this company accomplished as a business. They built a strong brand, found an ideal target audience (cheaters) and used the power of the internet to build a customer base of over 30 million. Not bad, Ashley Madison…too bad your business is so controversial, but you wouldn’t have it any other way now would you?  😉

To Your Success!
charles lenoir


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I am a die heart Miami Heat fan and I will always be a Heat fan regardless of what LeBron James does. I was there in Miami during 2006 when we one our 1st Championship with Dwayne Wade (D-Wade) and Shaquille Oneal.

Folks have to understand the NBA is a business. LeBron is the greatest player in the world and will be remembered as one of the greats long after he retires regardless of what people say now.

LeBron James To Opt Out Of Deal

LeBron James Miami HeatLeBron James had until June 30 to decide whether to opt out of the final two years of his contract with Miami. He was scheduled to make $20 million next season and had two years and about $42.7 million remaining on his deal.

LeBron James‘ agent Rich Paul has informed the Miami Heat that the four-time NBA MVP will exercise his early termination option and become an unrestricted free agent on July 1.


Opting out does not mean that James has decided to leave the Heat, sources said.

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There are 32 countries from around the world that are competing in the 2014 Fédération Internationale de Football Association (FIFA) World Cup hosted by Brazil.

2014 FIFA world cupIn total there will be 64 FIFA World Cup matches, held from June 12 till July 13 2014, will be played in a total of 12 cities which are: Belo Horizonte, Brasilia, Cuiabá, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador, and São Paulo.

But I love watching futbol (soccer) every four years! Of course I will be cheering for the USA team event though are chances are slim.

The USA World Cup Team

There are 23 players who have been selected for the World Cup 2014 USA national team. Notably absent from the list, Landon Donovan, was not selected.
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Well tonight is game one of the 2014 NBA finals! An NBA Finals rematch between the Miami Heat and San Antonio Spurs. The Spurs will host the 2-time defending champs, the Miami Heat.

Heat fans you all remember Miami outlasted San Antonio in a thrilling seven games series last year!

NBA-Finals-San-Antonio-Spurs-at-Miami-HeatThe Spurs were three clear with five seconds left and staff at Miami’s American Airlines Arena started roping off areas in anticipation for a celebration! SMH!

Then Ray Allen did what he does best, hit a circus 3-pointer to tie it.

The Heat prevailed in overtime to force a Game 7, which Miami won by seven in South Beach.

Spurs fans can’t forget and are looking to dethrone the champs.

miami heat big 3

I can’t wait!


Miami Heat NBA Finals

The Miami are looking to become the first franchise to three-peat as NBA champions since the 2000-2002 Los Angeles Lakers.

To win a championship, the Heat will need to win at least once in San Antonio, which has the home-court advantage.

Miami would prefer to steal a road win and then end this at home in Game 6.

Lebron James is the best player in the world and has won the NBA MVP award three times (in 2009, 2010 and 2012). He has won the All-Star Game MVP award twice (2006 and 2008). He won the NBA Finals MVP award in 2012 and 2013.This will be his fifth time going to the NBA Finals (2W-2L).

LeBron JamesLeBron will be key but Dwayne Wade and Chis Bosh will play crucial roles. Although somewhat inconsistent this season, Bosh has played well against the Spurs.  And unlike last year, Miami has a very healthy D-Wade!


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