Have you heard that before?
No matter what direct sales company you represent Avon, ACN, EPX Body, Mary Kay, Melaleuca, Motor Club of America (MCA), World Ventures, ViSalus, etc etc….if you are involved in the industry long enough expect to hear your business opportunity and the company you represent to be a called a SCAM.
You can Google your company right now and put “Scam” at the end and you will see what I mean. There will be at least one or two forums, blog post, or websites saying your business opportunity is a scam and slamming your network marketing company.
–>If you are a Leader of a large organization you will also be targeted<–
Your Business Opportunity Is A SCAM, But Why?
Here are what I believe are the top two reasons why others will shout the “SCAM” word about your business opportunity.
Many people will say your business opportunity is a SCAM because they personally had little to no success or completely failed at it. Yes, they are “the disgruntled”. Former members, agents, representatives or distributors that were excited when they initially signed up but discovered that you really do have to do some work and after 90 days and no income..QUIT!
Or perhaps they are “the upset” member. Mad at their sponsor because their sponsor refused to do all their work for them. Maybe they are even angry at the company. Blaming the founder(s) because they made no money at all. Usually a direct result of their lack of efforts or commitment. Instead looking at why they failed they just blame everyone, sponsor, company the industry etc etc.
Lets say you were not involved in direct sales or the network/internet marketing industry and you were researching the web to find information on a business opportunity.
What if you come across a website that is talking negatively about your business opportunity and the person writing about your business claims NOT to be a member of your company or opportunity like in Reason #1.
First you need to consider the source.
But why would they waste their time writing about your business opportunity then?
They want TRAFFIC.
These people really want more traffic (visitors) to their website.
How Do They Do It?
Honestly, these marketers are pretty good at what they do. All they do is watch the trends and see what company is peaking people’s interests. They might go to a website like MLMrankings.com to see what Home Business Opportunities are popular right now. They may also do a little bit of market research and check out keywords people are searching for on Google.
A good example of a high traffic keyword is “Empower Network”. Want to do your own market research? Simply go to Alexa.com and type “empowernetwork.com” into the search bar Or, you can simply click here. You’ll see how many people are interested in Empower Network and why so many competitors also might have a strong interest in writing negatively about it.
Traffic, means potential money. And competitors know that if they can get you to their website, they have a strong potential for you to either opt in to their site, or buy something from them instead. There’s usually always an ulterior motive.
Not a SCAM, but some damage is done…
What’s most unfortunate, is that the victim is usually the reader. You see, marketers write reviews and competitors write negative blog comments or articles in order to persuade you to make another choice, they more often than not, know just as much about Empower Network or Your Business Opportunity as the reader did when they first started researching the opportunity themselves.
Their main objective is NOT to provide useful unbiased information about Your Business Opportunity, but rather to get YOU to their website.
I hope you have found this article,
Your Business Opportunity Is A SCAM,
helpful or informative please leave a comment below.