Most new home business owners will automatically begin branding* their network marketing company and its products shortly after they sign up.
They buy business cards, flyers, stationary sets, t-shirts, and a host of other things that all have the company logo and colors. They go on all their social media sites and post pictures of the company’s products all over their personal page.
But branding the company instead of branding YOURSELF is one of the biggest mistakes a new network marketer can make.
*Branding is the promotion of a particular person, product or company by means of advertising and distinctive design.
Why is this a mistake?
Well when you spend all of your time and effort promoting your network marketing business opportunity and products then all you’re doing is branding the company!
Still don’t get it?
In other words you are indirectly placing the spotlight on the company instead of on you where it should be, whether you realize it or not.
This is a network marketing No No.
Here are some other reasons why branding your network marketing company is a mistake.
Network Marketing Companies Fail
Sure, I love my primary company, but I honestly don’t know if it will be around forever, I can only hope it does. Sadly, not all network marketing companies survive. Most fail within the first 3-5 years of business which reigns true for almost all small businesses.
Believe it or not the current company you are with may or may not be around in the future, but your personal brand is something that can establish now that will stay with you for many years to come.
For example, my blog is my personal brand. I am known as the Wealth Building and Internet Marketing Expert and I help other entrepreneurs and network marketers make more money by teaching them proven marketing strategies that help them get more leads and make more sales.
So what happens if suddenly your company closes its doors?
You have worked so hard to build a large team and create a residual income only to find out that your company has announced that it is going out of business.
Now just imagine for a minute having to start all over again at ground zero after years of building your business. Just think how devastating that would be to your family, your finances and lifestyle.
If you didn’t brand yourself as a person of value, create a following or list, then you will have to start all over from scratch each and every time you change companies.
Why Branding Your Network Marketing Company Is A Big Mistake Video
You Are Losing Potential Customers/Business Partners
Most network marketers think that the more people know what company they are in, the better chance they have of recruiting more people or selling more products.
This is far from the truth. Think about it.
If they are interested in your company’s business opportunity, products or services all they really have to do is a Google search for the company your are branding and they will find hundreds or thousands of people lining up with a big smile on their face wanting to convince them that they are the best sponsor in the company.
You my friend are just one in a sea of many copycats that have not set themselves apart in any way.
Nobody will join your business opportunity or buy from you!
There are just too many options for them to look at.
So if you have not established your own personal brand so you can attract people to you and stand out from the rest of the field, then I guarantee you that you are losing customers and prospective business partners.
The Solution: Brand Yourself Not Your Company
By creating your own personal brand online people will essentially be attracted to you and they will be interested in what you have to say.
By branding yourself and attracting leads to you and not your company these leads remain yours. This is one of the most powerful reasons to brand YOU and not your company.
As you get more leads you can then create a list of followers. You own the list and can use your list in any way that you choose. You are in control. You can use your list to introduce your followers to your primary network marketing company, you can share products or services with them, build relationships, or use your list in any other way that you see fit. You can create multiple streams of income whether people join your primary business or not!
By branding yourself online, you can set yourself apart and provide value to people. Earn the trust of others and build relationships. That is the real key to finding people to show your products or opportunity.
Remember, network marketing has always been and always will be about building long lasting, quality relationships.
If you follow me, I’ll teach you how to develop a personal brand, choose a niche, provide lots of value to this niche, and then watch as prospective customers in that niche come to you to buy things and/or join you in your business with little to no effort on your part!
Your Network Marketing Company is failing. They are failing to teach you modern day business building strategies. They are failing to teach you the secrets of the top earners, and because of this you’re staying broke. The pain, struggles, and the frustration you have endured while building your business ends, right here, right now.
If you’re struggling to build your business, tired of rejection, bugging your friends and family, then click here to get help now!
Your questions or comments are welcomed below.