Network Marketing Tips

How To Turn Your Junk Mail Into Business Leads

Charles Lenoir / September 19, 2014

Are you ready to turn your junk mail into business leads?

Today, I want to share with you an easy offline technique that I have been using to generate business leads for some time now.

Turn Your Junk Mail Into Leads

Junk mail can be annoying especially if you get more than a few pieces of it a day. American households average 10-20 junk mail offers in the mail each month.

Did you know . . .

5.6 million tons of catalogs and other direct mail advertisements end up in US landfills annually.
44% of junk mail is thrown away unopened, but only half that much junk mail (22%) is recycled.
The average American household receives 848 pieces of junk mail per household, equal to 1.5 trees every year—more than 100 million trees for all U.S. households combined.
Americans pay 370 million annually to dispose of junk mail that does not get recycled.

But what if you knew of a way that you could turn those magazine subscriptions, sweepstakes mailers, surveys and annoying credit card offers from banks into business leads?

How many of you actually open all of your junk mail?

Although the statistics say, “44% of junk mail is thrown away unopened,” I honestly never took the time to open my junk mail and look at the offers! I just ripped them up and immediately deposited them into the nearest trash can.

Who would have thought that your trash can is potentially a gold mine of FREE leads for your primary business or product!!!

I know that you have heard that expression…

One man’s trash is another mans treasure?”

WATCH THIS VIDEO

How To Turn Your Junk Mail Into Business Leads In Three Steps

Step 1: Open Your Junk Mail And Grab The Postage Paid Envelope

You probably didn’t even realize that most of the junk mail includes a prepaid postage envelope in order for you to send information back to the solicitor. If you see these words “NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES” in the upper right-hand corner of the envelope then you are in business!

Step 2: Place Your Offer in the Postage Paid Envelope

So how can you get a free lead by using these junk mail envelopes?

Simple, just insert your business card or your company information [flyer, brochure, fact sheet, etc].

Here’s an example of what I put in the envelope along with my business or sizzle card,

Dear Friend,

Though we’ve never met, I specialize in helping people earn additional income from home. I’m always looking for sharp, motivated people who want to get ahead financially, aren’t afraid of hard work and don’t have time for a second job.

Would you please pass my card along to someone you feel qualifies and have them call the toll free number listed? If they are interested they can leave me a message and I’ll call them back to see if they qualify.

Step 3: Mail The Envelope

Once you place your offer in the envelope then seal it and put it back in the mail!

THAT’S IT! YOU’RE DONE!

There will probably be some minimum wage worker on the other end that is paid to open these envelopes and will see YOUR AD and maybe even contact you!

What does that mean? It means one new exposure for you and your business or product. Within your own home, this means 15-25 free new exposures every month!

Want even more leads? Ask your friends or family or even your neighbors to save their pre-paid junk mail envelopes instead of throwing them away to give to you to use! This could literally mean hundreds of new exposures and leads each and every month!

The absolute best part about this technique is that its FREE to implement!