3 Reasons To Use Facebook Live

Charles Lenoir / September 9, 2016

We all know Facebook is currently the reigning Social Media giant.

FACT: Facebook has over 1.71 billion monthly active users and more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—COMBINED. (Source: CNBC)

Earlier this year Facebook introduced a new feature called Facebook Live.

What is Facebook Live?

Facebook Live is a live-streaming video capability. By tapping the live stream icon, a user can start broadcasting video live from their smartphone, and write an optional description for the event.

Understanding Facebook Live is key if you’re an affiliate, internet, network or social media marketer; even if you don’t plan on using it.

Video marketing is become increasingly popular and will be vital to your success going forward as an entrepreneur.

According to Syndacast,

74 percent of all Internet traffic in 2017 will be video. Also studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.”

Now I know the #1 reason most people avoid video marketing is FEAR.

Not everyone is comfortable in front of a camera especially if they know it is broadcasting to a “LIVE” audience even if its just friends and family.

However you can not afford to procrastinate on this issue any longer if you want to stand out from your competition.

Here are 3 Reasons To Use Facebook Live

1. Attract More Followers.

Facebook Live will notify your followers when you go live with a broadcast. Users have to actually click on the “Subscribe” button in order to opt out of these notifications. If you want to attract more regular “followers” on the platform be consistent. Try broadcasting around the same time. Whether its daily or once a week having a predicable time that you broadcast will help maximize engagement and attract new followers.

2. Gain More Exposure

If you have not been paying attention, organic reach on Facebook is way down (unless you pay to play—Paid Ads). Organic reach for Pages is generally in the single digits [anything close to 10% reach you are doing well].

However, video posts are getting 3x the organic free exposure to fans as any other post. Their algorithm loves Facebook Live video and live videos are positioned relatively high in fans’ newsfeed.

3. Make A Faster Connection

Facebook Live lets you create a stronger, more personal relationship with your audience. What better way to get a potential prospect to KLT (Know, Like & Trust) you than to connect with them through video.

Remember, video is the most powerful way to connect with your audience and evoke emotions online. By delivering value based content to your followers you can present a quality live stream experience that your viewers enjoy and will continue to come back for more.

So if you are looking for more quality prospects to recruit or just want to make more sales its time to pull out that phone and go Facebook Live.