Not getting the results you want with your business?

It could be your marketing plan.

WHAT….you don’t have a marketing plan?

Well don’t panic because most entrepreneurs and small business owners do not.

However, if you want to take your business to the next level you must create a marketing plan.

A well designed marketing plan will help you reach your business goals much quicker, generate more leads faster and make more sales easier.

Without a marketing plan chances are you will struggle to make sales no matter how “Amazing” of a product or service you have!

My marketing plan is simple.

I use a 3 step formula to make more sales.

It‘s called the B. E. S formula or Build, Engage and Sell formula.

This formula has been time tested and is used by the top influencers and leaders in multiple industries.

If you want to become a 6 or 7 figure earner in your niche then follow this formula.

Which step do you believe is more important? Which step do most people concentrate on?

I will reveal the answers at the end of this post.

STEP 1: Build Your Audience

The very first step is to build an audience.

How can you sell a product or service to someone that has no idea who you are?

You can’t!

The main benefit of building an audience is marketing.

Once you have an audience you can market your products and services to them. This is why it is extremely important that you build an audience as soon as possible.

And just so you know, this is not something that will happen over night. It takes time. However building an audience is critical to your long term success.

Here are some ways to build an audience

Email list
Use popular social media platforms:
- Facebook,
- Twitter,
- YouTube,
- Linkedin,
- Instagram,
- Snapchat,
- Pinterest
- Blog

SECRET TIP: Email is the KEY to building an audience. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.

When it comes down to it, your email list is one of the only online assets that you have 100% control over. Borrowed audiences from other sources such as social media (Facebook, Twitter YouTube) change too often which massively affects your content distribution and engagement. You’ll always be at the mercy of new and changing algorithms

STEP 2: Engage Your Audience

The purpose of this step is to build our relationship with our audience or followers.

I think one of the big reasons that people don’t succeed in network marketing is because they don’t spend any time building rapport and trust with the people they want buying from them.

Engage your audience = communicate with your audience.

As you build your audience it is very important that you engage or communicate with them by sharing value in the form of content that will keep them engaged with you.

Here are some ways to engage your audience

There are a lot of ways you can build an audience. For example you can:

Blogging
Post frequent updates on your social media platforms like:
- Facebook – status updates, images, videos, LIVES
- Twitter – tweet images, videos
- YouTube – videos
- Instagram – images
- Linkedin
- Snapchat
- Pinterest
Messaging
Telephone
Webinars/ Google Hangouts
Email your subscriber list

Your goal is to get people to know, like and trust you and your brand through the content you are sharing with them.

As you share valuable content you will build rapport and establish authority with your audience within your niche .

Bottomline: Get your content out to your audience in order to get them to click on a link, like, share or comment on your post.

Remember the whole purpose of this step is to develop a relationship with our prospects, potential customers and/or business partners in order to sell to them.

STEP 3: Sell To Your Audience

The third and final step is selling to your audience.

You can offer to sell your products and services to your audience, only after you have built an audience and engaged that audience.

If you skip the first two steps you will encounter heavy resistance or rejection when you attempt to sell.

Here are some ways to sell to your audience

Share a link
- sales page
- product page
- sign up page
Messaging
Telephone
Webinars/ Google Hangouts
Email your subscriber list

Thats it!

That’s the simple 3 step formula I learned that helped me boost my sales and the foundation of my marketing plan.

Oh before I forget…in the beginning of this post I asked a couple of questions

1. Which step do you believe is more important?

Answer: Step 1. Until you build an audience of people (potential prospects) that are interested in you FIRST.

2. Which step do most people concentrate on?

Answer: Step 3. Most people try to sell their products and services to any and everybody (3 foot rule) without first building an audience of followers. This is a HUGE mistake! Don’t think its true? Go on Facebook and look at all the people spamming their products on their personal page, in groups and through the messenger app.