Most new home business owners will automatically begin branding* their network marketing company and its products shortly after they sign up.

They buy business cards, flyers, stationary sets, t-shirts, and a host of other things that all have the company logo and colors. They go on all their social media sites and post pictures of the company’s products all over their personal page. continue reading

If you are involved in direct sales or the network marketing (mlm) industry then you need to understand what entrepreneurs are referring to when we use the term “branding“.

Branding Defined

First, lets start with the business definition of branding. According to,

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. 2) It is also the promotion of a particular product or company by means of advertising and distinctive design.
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Yep it’s true, Wake Up Now or WUN has officially announced their shut down (at least in the United States).

In an open letter by their CEO, Phil Polich, posted on their Facebook page February 17th, 2015, Polich blasts former CEO Kirby Cochran.

As we made progress, we continued to discover that Kirby Cochran’s deceptive actions had put the company in a position from which it could not recover. In the end, his decisions for a privileged few outweighed the incredible heart and dedication of the many. CEO Phil Polich continue reading

Why Email Marketing?

No matter what type of organization you run, email marketing can help you grow your audience and convert prospects into loyal customers – at a fraction of the cost of most other marketing channels.

You can build relationships and brand recognition. Promote events and sales. Plus, it’s easy to coordinate email content with social media. And with the right tools and support at your fingertips, you can achieve all of that – no design or coding experience needed. continue reading

Today I want to share with you another proven way to generate some leads offline.

Dollar bill drop cards or business cards are absolutely the best offline marketing tool to advertise and promote your business. You take the drop cards and put them in places where people will pick it up.

They think they are picking up a hundred dollar bill. Once they realize that it is not a hundred dollar bill they will read what’s on the back out of curiosity. This is a really nice passive way to get interested people looking at your website or calling you. continue reading