This past weekend I went to see the Founder, a movie about the man behind the origins of McDonald’s fast food empire staring Michael Keaton.

★ ★ ★ SPOILER ALERT★ ★ ★ Be advised this post describes some scenes from the movie.

The movie is based on a true story and about the life of Ray Kroc, a struggling salesman from Illinois. Ray met two brothers, Mac and Dick McDonald, who were running a burger operation during the 1950’s in Southern California. continue reading

Not getting the results you want with your business? 

It could be your marketing plan.

WHAT….you don’t have a marketing plan?

Well don’t panic because most entrepreneurs and small business owners do not.

However, if you want to take your business to the next level you must create a marketing plan.

A well designed marketing plan will help you reach your business goals much quicker, generate more leads faster and make more sales easier. continue reading

The holidays are upon us and the BEST time of the year for network marketing professionals.

Why?

Because this is the time of the year that most people are spending money.

…And there are also a lot of people searching for extra ways to make more money.

Sure most entrepreneurs will shut down their business because they believe people are too busy to approach with their business opportunity or products. continue reading

Personal branding is a superior marketing strategy. Let’s take a look at 3 steps to personal branding and why it is important for you as an entrepreneur to implement this marketing strategy.

Depending upon what company you are involved with, there are thousands, tens of thousands, maybe even hundreds of thousands of people that are all selling the same products, services and business opportunity that you are. continue reading

Most new home business owners will automatically begin branding* their network marketing company and its products shortly after they sign up.

They buy business cards, flyers, stationary sets, t-shirts, and a host of other things that all have the company logo and colors. They go on all their social media sites and post pictures of the company’s products all over their personal page. continue reading

If you are involved in direct sales or the network marketing (mlm) industry then you need to understand what entrepreneurs are referring to when we use the term “branding“.

Branding Defined

First, lets start with the business definition of branding. According to Entrepreneur.com,

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. 2) It is also the promotion of a particular product or company by means of advertising and distinctive design.
continue reading