Top 5 Lessons Learned From Watching The Founder Movie

Charles Lenoir / February 24, 2017

This past weekend I went to see the Founder, a movie about the man behind the origins of McDonald’s fast food empire staring Michael Keaton.

★ ★ ★ SPOILER ALERT★ ★ ★ Be advised this post describes some scenes from the movie.

The movie is based on a true story and about the life of Ray Kroc, a struggling salesman from Illinois. Ray met two brothers, Mac and Dick McDonald, who were running a burger operation during the 1950’s in Southern California.

Ray Kroc was extremely impressed by the McDonald brothers’ speedy system of making the food and saw franchise potential. He ingeniously positioned himself to be able to acquire the company from the brothers and create a billion-dollar empire known as McDonald’s.

Basically he stole it from them right under their noses!!!

Who Should See The Founder Movie?

I highly recommend that you go see the Founder if are a business owner or if you call yourself an entrepreneur. Make it a family night and take the kids too. There are some incredible lessons that we can all learn from this story.

In the movie, Ray had apparently been a salesman for some time, 17 years I think. People and businesses around town new him from trying to sell them one product or another.

In 1954 Ray met the McDonald brothers in San Berdino, California while he was a traveling milkshake machine salesman. The McDonald brothers had ordered an unusually high number of milkshake machines from Kroc so they were actually Ray’s clients.

The milkshake machines that he sold were top of the line and made five shakes at a time designed to be fast and increase restaurant efficiency.

Kroc, a high-school dropout, was so impressed with the McDonald brothers operation that he volunteered to partner with them in order to franchise the McDonald brother’s restaurant.

TOP 5 LESSONS LEARNED

Here are the top five lessons I learned from watching the Founder.

1) PERSISTENCE PAYS OFF

I think if you are a true entrepreneur you can not come out of this movie without being inspired by Kroc’s persistence (portrayed by actor Michael Keaton).

Ray Kroc believed persistence was the key to success. Well persistence, and some not so cool business practices.

Nevertheless, Ray was super committed and determined to keep going until he got it right, despite the numerous challenges and obstacles he faced as a husband, salesman, opportunist and entrepreneur.

One of my favorite lines from the movie

I know what you’re thinking…how the heck does a 52 year old, over the hill milkshake machine salesman build a fast food empire with 1600 restaurants at an annual revenue of 700 million dollars…one word…PERSISTENCE!” Ray Kroc

With unwavering persistence Ray Kroc, changed his life and the world. So the message I got from the movie was that persistence pays.

2) HAVE A VISION

As an entrepreneur you must have a vision. It’s something that you work toward without any sense of when it will be fully realized, perhaps never.

An ambitious man with a singular vision can be a powerful thing.

Ray saw the incredible potential of the McDonald brother’s restaurant. He envisioned opening McDonald’s restaurants all across the country and the people coming to McDonald’s 24/7 days a week.

His vision was much bigger than the McDonald brothers who were content with just being a successful local restaurant. The McDonald brothers were focused on just their product – hamburgers but Ray saw beyond that, he saw the unlimited business potential.

He eventually convinced the brothers to see his vision and expand through franchisees.

McDonald’s can be the new American church, and it ain’t just open on Sundays, Boys!” Ray Kroc

Here is that exact scene from the movie that won over the McDonald brothers…

3) LOOK FOR WAYS TO MORE EFFICIENT, BE AN INNOVATOR

To his credit, Kroc keeps looking for ways to improve what the McDonald brothers started. They, in turn, are loath to make any changes to what they understandably see as a winning formula.

This was the downfall of the McDonald’s brothers. When you are the entrepreneur or business that refuses to innovate you risk no longer being competitive and eventually you will lose great business partners/leaders who will break away from you and go align themselves with other people and businesses that appreciate what they bring to the table.

Ray Kroc believed the McDonald’s business needed to innovate to remain competitive and grow but the McDonald’s brothers were happy with the status quo.

In the beginning the McDonald brothers brought efficiency by innovating assembly line operations for their restaurant. Later, Kroc introduced standardization, automation and discipline.

As a business owner you can not be afraid to be innovative or find new ways to accomplish things. Learn to embrace and use today’s technology.

4) DON’T BE AFRAID TO TAKE RISKS

I think too many people never reach their full potential in life because they are too afraid to take any risks.

Entrepreneurs are problem solvers and risk takes at their core.

When Ray Kroc saw the potential of the McDonald brothers restaurant and he went all in. Short on cash, he even mortgaged his home just to strike a deal to franchise the brothers operation. Talk about risky!

Kroc was able to get a few franchises up and running before going through some other significant financial challenges. Kroc was struggling to make the business profitable and was on the verge of losing it all when he met Harry Sonneborn, a financial expert, at the bank.

Sonneborn gave him a new perspective, “Ray you’re not in the food-service business, you’re in the real-estate business.”

Sonneborn showed him a new way of making money off the deal with McDonald brothers on selling hamburgers and franchisees. This new way involved creating a real estate company that would buy up (or lease) the land on which all McDonald’s would be located.

The company would then sublease to the franchisee who would run the restaurant. Sonneborn further developed the plan to eventually take out mortgages to own both the building and the land.

Problem solved!

5) IT’S NEVER TO LATE TO START

It’s truly amazing to see how a 50-year-old turned an idea into a global empire with many ups and down is truly extraordinary.

Kroc was a high school drop out and had been in the sales industry for most of his life. He struggled to keep food on the table.

In just six years of working with the McDonald brothers and finding their ambition ultimately falling short of his own, Ray bought them out and became the owner of McDonald’s Corporation in 1961.

It really doesn’t matter how old you are, you can start a business, open a franchise and still be successful in a short period of time.

As long as you have a vision, are persistent, determined and committed to your success eventually you can over come any obstacle and see your lifelong dreams come true!

There are probably several more lessons I can take away from this movie some good some bad but I think you get the point.

McDonald’s is a great case study on scaling, franchising and building a brand.

I personally think ‘The Founder’ was an incredible film and a must watch –especially for the young aspiring entrepreneurs.

I hope you have found this post helpful. If you do please share it with others so they may benefit from it too!

To Your Success!

P.S. If you are tired of not getting results with your business click here to GET HELP NOW!

P.S.S. Click Here To Work With Me Personally and teach you the latest and greatest marketing strategies to help you build a faster more profitable business!

Have you seen The Founder yet? If so please write your thoughts about the movie in the comments below.

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Are You Using This 3 Step Formula To Make More Sales?

Charles Lenoir / February 22, 2017

Not getting the results you want with your business?

It could be your marketing plan.

WHAT….you don’t have a marketing plan?

Well don’t panic because most entrepreneurs and small business owners do not.

However, if you want to take your business to the next level you must create a marketing plan.

A well designed marketing plan will help you reach your business goals much quicker, generate more leads faster and make more sales easier.

Without a marketing plan chances are you will struggle to make sales no matter how “Amazing” of a product or service you have!

My marketing plan is simple.

I use a 3 step formula to make more sales.

It‘s called the B. E. S formula or Build, Engage and Sell formula.

This formula has been time tested and is used by the top influencers and leaders in multiple industries.

If you want to become a 6 or 7 figure earner in your niche then follow this formula.

Which step do you believe is more important? Which step do most people concentrate on?

I will reveal the answers at the end of this post.

STEP 1: Build Your Audience

The very first step is to build an audience.

How can you sell a product or service to someone that has no idea who you are?

You can’t!

The main benefit of building an audience is marketing.

Once you have an audience you can market your products and services to them. This is why it is extremely important that you build an audience as soon as possible.

And just so you know, this is not something that will happen over night. It takes time. However building an audience is critical to your long term success.

Here are some ways to build an audience

Email list
Use popular social media platforms:
- Facebook,
- Twitter,
- YouTube,
- Linkedin,
- Instagram,
- Snapchat,
- Pinterest
- Blog

SECRET TIP: Email is the KEY to building an audience. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.

When it comes down to it, your email list is one of the only online assets that you have 100% control over. Borrowed audiences from other sources such as social media (Facebook, Twitter YouTube) change too often which massively affects your content distribution and engagement. You’ll always be at the mercy of new and changing algorithms

STEP 2: Engage Your Audience

The purpose of this step is to build our relationship with our audience or followers.

I think one of the big reasons that people don’t succeed in network marketing is because they don’t spend any time building rapport and trust with the people they want buying from them.

Engage your audience = communicate with your audience.

As you build your audience it is very important that you engage or communicate with them by sharing value in the form of content that will keep them engaged with you.

Here are some ways to engage your audience

There are a lot of ways you can build an audience. For example you can:

Blogging
Post frequent updates on your social media platforms like:
- Facebook – status updates, images, videos, LIVES
- Twitter – tweet images, videos
- YouTube – videos
- Instagram – images
- Linkedin
- Snapchat
- Pinterest
Messaging
Telephone
Webinars/ Google Hangouts
Email your subscriber list

Your goal is to get people to know, like and trust you and your brand through the content you are sharing with them.

As you share valuable content you will build rapport and establish authority with your audience within your niche .

Bottomline: Get your content out to your audience in order to get them to click on a link, like, share or comment on your post.

Remember the whole purpose of this step is to develop a relationship with our prospects, potential customers and/or business partners in order to sell to them.

STEP 3: Sell To Your Audience

The third and final step is selling to your audience.

You can offer to sell your products and services to your audience, only after you have built an audience and engaged that audience.

If you skip the first two steps you will encounter heavy resistance or rejection when you attempt to sell.

Here are some ways to sell to your audience

Share a link
- sales page
- product page
- sign up page
Messaging
Telephone
Webinars/ Google Hangouts
Email your subscriber list

Thats it!

That’s the simple 3 step formula I learned that helped me boost my sales and the foundation of my marketing plan.

Oh before I forget…in the beginning of this post I asked a couple of questions

1. Which step do you believe is more important?

Answer: Step 1. Until you build an audience of people (potential prospects) that are interested in you FIRST.

2. Which step do most people concentrate on?

Answer: Step 3. Most people try to sell their products and services to any and everybody (3 foot rule) without first building an audience of followers. This is a HUGE mistake! Don’t think its true? Go on Facebook and look at all the people spamming their products on their personal page, in groups and through the messenger app.

Create your marketing plan today

I hope you have found this post helpful. If you do please share it with others so they may benefit from it too!

To Your Success!

P.S. If you are tired of not getting results with your business click here to GET HELP NOW!

P.S.S. Work With Me Personally and teach you the latest and greatest marketing strategies to help you build a faster more profitable business!

Your comments are welcomes below!

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How To Grow Your Business During The Holiday Season

Charles Lenoir / December 20, 2015

The holidays are upon us and the BEST time of the year for network marketing professionals.

Why?

Because this is the time of the year that most people are spending money.

…And there are also a lot of people searching for extra ways to make more money.

Sure most entrepreneurs will shut down their business because they believe people are too busy to approach with their business opportunity or products.

But that is a rookie mistake!

And the fundamental difference between the mindset of a network marketing business professional and all others.

How To You Grow Your Business During The Holiday Season

This is the season of giving right?

So start giving!

Give people your products or service as a gift!

Can you think of any better way to promote your products and business than to get them into the hands of as many people possible during the holiday season?

So instead of going out and purchasing a gift from Walmart or the mall, just give away free samples of your business product.

Here’s what you do. Make a holiday gift list. Then pick a product for each person on the list to give away as a gift.

NOTE: Take your list of contacts and make a list of all the people you need to give a gift to i.e. family, friends, co-workers, referral sources, and/or your loyal customers. This is your A list. Your B list can be people everyday contacts that provide you a service for example, mail person, Realtor, hair/nail person, housekeeper, babysitter, teacher, coaches). Remember–It doesn’t have to be the expensive stuff. It’s all about exposure/promoting your business!

When people use your products and like they like them then you can expect them to talk about. And they will talk about it!

They may even re-order, recommend them to other people, and some may even inquire about joining your team in the New Year!

Remember – now is the perfect time of year to share, as people are already thinking of their New Years Resolutions to: Earn more money, get out of debt, start a business or get fit.

I hope you found this post

How Do You Grow Your Business During The Holiday Season

To your success

P.S. I’ll show you how you can make money online while learning how to build a profitable internet business, click here to partner with me.

Any comments please share them below

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3 Steps To Personal Branding: The Art of Selling Yourself Online

Charles Lenoir / September 23, 2015

Personal branding is a superior marketing strategy. Let’s take a look at 3 steps to personal branding and why it is important for you as an entrepreneur to implement this marketing strategy.

Depending upon what company you are involved with, there are thousands, tens of thousands, maybe even hundreds of thousands of people that are all selling the same products, services and business opportunity that you are.

What makes you any different?

In reality most sponsors don’t have a whole lot more to offer than the next sponsor.

I mean of course they do, but so many of us are so focused on selling products and pitching the opportunity, that our prospects never have the chance to see what we personally have to offer.

You won’t ever be rich and you will never ever truly be successful in network marketing or direct sales if nobody knows your name or what you do or how you can help them.

Maybe you have heard the expression,

People Don’t Join Companies, People Join People”

Honestly, most prospects could care less about your company.

They just want to know that you are serious and committed and willing to help them!

When done effectively branding yourself will position you as a leader that can provide value to your niche by providing solutions to their problems.

By providing solutions and answers you become someone of interest.

You become a trusted brand. And when your customers trust and believe in you they WILL follow and buy from you.

3 Steps To Personal Branding: The Art of Selling Yourself Online Video

I am sure you will agree with me when I say the most successful leaders within the network marketing industry didn’t build their six figure income over night, but now when you hear the names of those fortunate few, you recognize them!

These top network marketing leaders have built organizations as a result of a tremendous amount of hard work, but also by a meticulous systematization of their personal brand.

Ready to establish your own personal brand?

Here are 3 Steps To Personal Branding: The Art of Selling Yourself Online

Step 1 – Get A Website & Blog

Get a blog! Seriously, and I do not mean free sites like Blogger, Tumblr or WIX, get serious…get a paid blog.

When it comes to branding, everything detail of your website matters!

For example you need to put some thought into the following areas:

Logo
Colors
Font
Images
Shapes images are in
Blog content layout
Static page layout
Multimedia within the blog
And so on…

The top network marketing leaders have their own website and blog, and they update them regularly.

Step 2 – Establishing A Niche

Not every website has to focus on network marketing and selling people stuff.

You can actually talk about what ever you are passionate about.

Some people like technology, politics, health and wellness, real estate, sports and some like me like to focus on helping people with getting out of debt and building wealth through blogging, marketing and generating leads.

Either way, getting niche specific is a great way to brand yourself as an expert or, somewhat trusted authority on a particular subject matter.

Not too mention, the narrower the subject field is, the better qualified the traffic you will receive too.

Step 3- Social Network Branding

Sharing your blog posts, videos and images in social media networks is a perfect internet network marketing strategy.

But, when it comes to your social media presence, it should reflect what they will see on the click through from shared content.

Make your profile should match your message.

From the personal things you share, to the things you like and share yourselves.

And, a good tagline never hurt, but use the same one you use on your website.

Don’t be afraid to be you on social media, your brand is who you are in real life.

The top network marketing leaders have mastered the internet through social media. They have social media profiles and publish valuable new content daily.

By implementing a personal branding strategy, more and more people will see your name and begin to associate it with a great product or service. Top network marketing leaders have mastered this strategy.

Click here for a FREE 7 video training bootcamp to learn about attraction marketing.

A personal branding strategy isn’t expensive to implement from a financial standpoint, but it does take time and effort. However, the rewards of being a top network marketing person are well worth the painstaking work of personal branding.

To Your Success!

P.S. If you follow me, I’ll teach you how to develop a personal brand, choose a niche, provide lots of value to this niche, and then watch as prospective customers in that niche come to you to buy things and/or join you in your business with little to no effort on your part!

If you enjoyed this post on 3 Steps To Personal Branding: The Art of Selling Yourself Online please share with your friends. Your questions or comments are welcomed below.

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Why Branding Your Network Marketing Company Is A Big Mistake

Charles Lenoir / September 22, 2015

Most new home business owners will automatically begin branding* their network marketing company and its products shortly after they sign up.

They buy business cards, flyers, stationary sets, t-shirts, and a host of other things that all have the company logo and colors. They go on all their social media sites and post pictures of the company’s products all over their personal page.

But branding the company instead of branding YOURSELF is one of the biggest mistakes a new network marketer can make.

*Branding is the promotion of a particular person, product or company by means of advertising and distinctive design.

Why is this a mistake?

Well when you spend all of your time and effort promoting your network marketing business opportunity and products then all you’re doing is branding the company!

Still don’t get it?

In other words you are indirectly placing the spotlight on the company instead of on you where it should be, whether you realize it or not.

This is a network marketing No No.

Here are some other reasons why branding your network marketing company is a mistake.

Network Marketing Companies Fail

Sure, I love my primary company, but I honestly don’t know if it will be around forever, I can only hope it does. Sadly, not all network marketing companies survive. Most fail within the first 3-5 years of business which reigns true for almost all small businesses.

Believe it or not the current company you are with may or may not be around in the future, but your personal brand is something that can establish now that will stay with you for many years to come.

For example, my blog is my personal brand. I am known as the Wealth Building and Internet Marketing Expert and I help other entrepreneurs and network marketers make more money by teaching them proven marketing strategies that help them get more leads and make more sales.

So what happens if suddenly your company closes its doors?

You have worked so hard to build a large team and create a residual income only to find out that your company has announced that it is going out of business.

Now just imagine for a minute having to start all over again at ground zero after years of building your business. Just think how devastating that would be to your family, your finances and lifestyle.

Don’t think it can happen? Ask representatives from Vemma, Wake Up Now, North American Power to name a few.

If you didn’t brand yourself as a person of value, create a following or list, then you will have to start all over from scratch each and every time you change companies.

Why Branding Your Network Marketing Company Is A Big Mistake Video

You Are Losing Potential Customers/Business Partners

Most network marketers think that the more people know what company they are in, the better chance they have of recruiting more people or selling more products.

This is far from the truth. Think about it.

First of all, why should anybody buy from you? The truth is that they really don’t need to buy from you or join your business.

If they are interested in your company’s business opportunity, products or services all they really have to do is a Google search for the company your are branding and they will find hundreds or thousands of people lining up with a big smile on their face wanting to convince them that they are the best sponsor in the company.

You my friend are just one in a sea of many copycats that have not set themselves apart in any way.

Nobody will join your business opportunity or buy from you!

There are just too many options for them to look at.

So if you have not established your own personal brand so you can attract people to you and stand out from the rest of the field, then I guarantee you that you are losing customers and prospective business partners.

The Solution: Brand Yourself Not Your Company

By creating your own personal brand online people will essentially be attracted to you and they will be interested in what you have to say.

By branding yourself and attracting leads to you and not your company these leads remain yours. This is one of the most powerful reasons to brand YOU and not your company.

As you get more leads you can then create a list of followers. You own the list and can use your list in any way that you choose. You are in control. You can use your list to introduce your followers to your primary network marketing company, you can share products or services with them, build relationships, or use your list in any other way that you see fit. You can create multiple streams of income whether people join your primary business or not!

By branding yourself online, you can set yourself apart and provide value to people. Earn the trust of others and build relationships. That is the real key to finding people to show your products or opportunity.

Remember, network marketing has always been and always will be about building long lasting, quality relationships.

To Your Success!

If you follow me, I’ll teach you how to develop a personal brand, choose a niche, provide lots of value to this niche, and then watch as prospective customers in that niche come to you to buy things and/or join you in your business with little to no effort on your part!

Your Network Marketing Company is failing. They are failing to teach you modern day business building strategies. They are failing to teach you the secrets of the top earners, and because of this you’re staying broke. The pain, struggles, and the frustration you have endured while building your business ends, right here, right now.

If you’re struggling to build your business, tired of rejection, bugging your friends and family, then click here to get help now!

Your questions or comments are welcomed below.

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What is Personal Branding?

Charles Lenoir / September 21, 2015

If you are involved in direct sales or the network marketing (mlm) industry then you need to understand what entrepreneurs are referring to when we use the term “branding“.

Branding Defined

First, lets start with the business definition of branding. According to Entrepreneur.com,

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. 2) It is also the promotion of a particular product or company by means of advertising and distinctive design.

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

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What Is Personal Branding

According to Wikipedia,

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal–branding concept suggests instead that success comes from self-packaging.

Simply put, your personal brand is your promise to your customer. It tells them what they can expect from you, your products and services, and it differentiates your offering from that of your competitors.

Your personal brand is derived from who you are, who you want to be and who people perceive you to be.

One of the most important things you can do when you start your own home based business is to learn how to begin branding yourself.

Summary

It is what others will feel and remember about YOU.

It is how you are recognized by the people in your community/market palce.

It is YOUR unique promise of value.

It is what is TRUE, GENUINE and REAL about YOU!

So how do you apply personal branding to the home based business or network marketing industry?

By creating a name that identifies and differentiates you, the network marketer, from other network marketers.

Bottom line: You need to do something different in order to stand out from all the others in your company that are promoting the same products and services your company offers.

To Your Success!