Personal branding is a superior marketing strategy. Let’s take a look at 3 steps to personal branding and why it is important for you as an entrepreneur to implement this marketing strategy.

Depending upon what company you are involved with, there are thousands, tens of thousands, maybe even hundreds of thousands of people that are all selling the same products, services and business opportunity that you are. continue reading

Most new home business owners will automatically begin branding* their network marketing company and its products shortly after they sign up.

They buy business cards, flyers, stationary sets, t-shirts, and a host of other things that all have the company logo and colors. They go on all their social media sites and post pictures of the company’s products all over their personal page. continue reading

If you are involved in direct sales or the network marketing (mlm) industry then you need to understand what entrepreneurs are referring to when we use the term “branding“.

Branding Defined

First, lets start with the business definition of branding. According to,

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. 2) It is also the promotion of a particular product or company by means of advertising and distinctive design.
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