Have you ever wondered how top producers have a seemingly never ending stream of new sales and enrollments coming into their business???

Every time you look their way they’re rank advancing again, winning some contest, or grabbing that big check on stage…

Ever feel like they must have some sort of edge?…

Trust me I get it…but I’m writing to give you a heads up about some inside info I’ve got that can help you not only catch up….but get an edge on them….

But first…I’ve got to ask…

What do you think separates them from everyone else?…What do they have that you don’t have?

There’s a super-simple way to position yourself to be the top earner in your company. And it can be summed up in whats called…


This past weekend I went to see the Founder, a movie about the man behind the origins of McDonald’s fast food empire staring Michael Keaton.

★ ★ ★ SPOILER ALERT★ ★ ★ Be advised this post describes some scenes from the movie.

The movie is based on a true story and about the life of Ray Kroc, a struggling salesman from Illinois. Ray met two brothers, Mac and Dick McDonald, who were running a burger operation during the 1950’s in Southern California.

Ray Kroc was extremely impressed by the McDonald brothers’ speedy system of making the food and saw franchise potential. He ingeniously positioned himself to be able to acquire the company from the brothers and create a billion-dollar empire known as McDonald’s.

Basically he stole it from them right under their noses!!!

Who Should See The Founder Movie?

I highly recommend that you go see the Founder if are a business owner or if you call yourself an entrepreneur. Make it a family night and take the kids too. There are some incredible lessons that we can all learn from this story.

the founder ray kroc michael keaton mcdonalds

In the movie, Ray had apparently been a salesman for some time, 17 years I think. People and businesses  around town new him from trying to sell them one product or another.

In 1954 Ray met the McDonald brothers in San Berdino, California while he was a traveling milkshake machine salesman. The McDonald brothers had ordered an unusually high number of milkshake machines from Kroc so they were actually Ray’s clients.

The milkshake machines that he sold were top of the line and made five shakes at a time designed to be fast and increase restaurant efficiency.

Kroc, a high-school dropout, was so impressed with the McDonald brothers operation that he volunteered to partner with them in order to franchise the McDonald brother’s restaurant.

TOP 5 LESSONS LEARNED

Here are the top five lessons I learned from watching the Founder.


1) PERSISTENCE PAYS OFF

I think if you are a true entrepreneur you can not come out of this movie without being inspired by Kroc’s persistence (portrayed by actor Michael Keaton).

Ray Kroc believed persistence was the key to success. Well persistence, and some not so cool business practices.

Nevertheless, Ray was super committed and determined to keep going until he got it right, despite the numerous challenges and obstacles he faced as a husband, salesman, opportunist and entrepreneur.

One of my favorite lines from the movie

I know what you’re thinking…how the heck does a 52 year old, over the hill milkshake machine salesman build a fast food empire with 1600 restaurants at an annual revenue of 700 million dollars…one word…PERSISTENCE!” Ray Kroc

With unwavering persistence Ray Kroc, changed his life and the world. So the message I got from the movie was that persistence pays.


2) HAVE A VISION

As an entrepreneur you must have a vision. It’s something that you work toward without any sense of when it will be fully realized, perhaps never.

An ambitious man with a singular vision can be a powerful thing.

Ray saw the incredible potential of the McDonald brother’s restaurant. He envisioned opening McDonald’s restaurants all across the country and the people coming to McDonald’s 24/7 days a week.

His vision was much bigger than the McDonald brothers who were content with just being a successful local restaurant. The McDonald brothers were focused on just their product – hamburgers but Ray saw beyond that, he saw the unlimited business potential.

He eventually convinced the brothers to see his vision and expand through franchisees.

McDonald’s can be the new American church, and it ain’t just open on Sundays, Boys!” Ray Kroc

 

Here is that exact scene from the movie that won over the McDonald brothers…

 


3) LOOK FOR WAYS TO MORE EFFICIENT, BE AN INNOVATOR

To his credit, Kroc keeps looking for ways to improve what the McDonald brothers started. They, in turn, are loath to make any changes to what they understandably see as a winning formula.

This was the downfall of the McDonald’s brothers. When you are the entrepreneur or business that refuses to innovate you risk no longer being competitive and eventually you will lose great business partners/leaders who will break away from you and go align themselves with other people and businesses that appreciate what they bring to the table.

Ray Kroc believed the McDonald’s business needed to innovate to remain competitive and grow but the McDonald’s brothers were happy with the status quo.

In the beginning the McDonald brothers brought efficiency by innovating assembly line operations for their restaurant.  Later, Kroc introduced standardization, automation and discipline.

As a business owner you can not be afraid to be innovative or find new ways to accomplish things. Learn to embrace and use today’s technology.


4) DON’T BE AFRAID TO TAKE RISKS

I think too many people never reach their full potential in life because they are too afraid to take any risks.

Entrepreneurs are problem solvers and risk takes at their core.

When Ray Kroc saw the potential of the McDonald brothers restaurant and he went all in. Short on cash, he even mortgaged his home just to strike a deal to franchise the brothers operation. Talk about risky!

Kroc was able to get a few franchises up and running before going through some other significant financial challenges. Kroc was struggling to make the business profitable and  was on the verge of losing it all when he met Harry Sonneborn, a financial expert, at the bank.

Sonneborn gave him a new perspective, “Ray you’re not in the food-service business, you’re in the real-estate business.”

Sonneborn showed him a new way of making money off the deal with McDonald brothers on selling hamburgers and franchisees. This new way involved creating a real estate company that would buy up (or lease) the land on which all McDonald’s would be located.

The company would then sublease to the franchisee who would run the restaurant. Sonneborn further developed the plan to eventually take out mortgages to own both the building and the land.

Problem solved!


5) IT’S NEVER TO LATE TO START

It’s truly amazing to see how a 50-year-old turned an idea into a global empire with many ups and down is truly extraordinary.

Kroc was a high school drop out and had been in the sales industry for most of his life. He struggled to keep food on the table.

In just six years of working with the McDonald brothers and finding their ambition ultimately falling short of his own, Ray bought them out and became the owner of McDonald’s Corporation in 1961.

It really doesn’t matter how old you are, you can start a business, open a franchise and still be successful in a short period of time.

As long as you have a vision, are persistent, determined and committed to your success eventually you can over come any obstacle and see your lifelong  dreams come true!


There are probably several more lessons I can take away from this movie some good some bad but I think you get the point.

McDonald’s is a great case study on scaling, franchising and building a brand.

I personally think ‘The Founder’ was an incredible film and a must watch –especially for the young aspiring entrepreneurs.

I hope you have found this post helpful. If you do please share it with others so they may benefit from it too!

To Your Success!
charles lenoir

P.S. If you are tired of not getting results with your business click here to GET HELP NOW!

P.S.S. Click Here To Work With Me Personally and teach you the latest and greatest marketing strategies to help you build a faster more profitable business!

Have you seen The Founder yet? If so please write your thoughts about the movie in the comments below.


There are many reasons that starting a home based business might be right for you. Here are some of the reasons why I started my own real estate company and got involved in network marketing 15 years ago.

Ask your self these questions:

home based business taxAre you tired of commuting and working long hours?

Are you not getting paid what you are worth at your current job?

Are you tired of working for someone else? Don’t like your boss?

Are you currently out of a job and need to make money?

Are you looking for the freedom to work when, where, and how you want?

Do you want to spend more time with their family?

Well if you said YES to anyone of these questions then take control of your financial future NOW! I recommend you strongly consider starting your own home based business in the network or affiliate marketing and the direct sales industry!

HomeBusinessBannerTop Three Reasons To Start A Home Based Business

Most people that start their own home based business are trying to achieve Three Things:

1) Residual Income 

Residual income is recurring income that continues to come to you long after the work you’ve done to produce it has ended. There are lots of ways to produce residual income. But many people don’t understand it. Others have never thought about or been exposed to it. And unfortunately, many ways of producing it are out of reach for ‘average’ people.

2) Leverage (of Time and Money) 

Every successful person or business (in or out of Network Marketing) takes advantage of leverage. There’s only 24 hours in a day! And no matter how talented you are or how much you get paid per hour, if you don’t take advantage of leverage you’re limited by the number of hours in a day. By learning to leverage your time, you can also benefit from a percentage of other people’s efforts, and dramatically increase your income and freedom.

If you’re reading this article on the Internet (on my website or someone else’s), or in a magazine, that’s one simple example of leverage. I don’t have to be physically present to teach you something. I may be sleeping, or vacationing on the other side of the world while you are learning or sharing this information.

Unfortunately in most traditional businesses, the only ones who benefit from leverage are the owners or stockholders. The loyal, hard-working employees do most of the work. The unique and wonderful thing about the Network Marketing business model, is that everyone has the same opportunity to become the ‘owner’ of their own business – with a fraction of the investment of time and money of a traditional business or franchise.

And instead of worrying about training people to become your competitors, in network marketing the people at the top have a vested interest in helping others on their team succeed.

Again, the question I ask prospects here is:

“If you had the choice to receive 100% of one person’s efforts, or 5% of 100 peoples’, which would you choose?”

And again, if they answer 100%, either: 1) they’re not a good prospect or, 2) they need a remedial math class or additional education.

Many talented people would rather just depend on themselves, and have difficulty grasping the importance of this concept.

Obviously 100% of one is always only one. But 5% of 100 is five. That’s a 500% increase and is significant! And with synergy, sometimes it can be even more!

Not only will the total result with leverage almost always be a lot more, but your income is not dependent on only one person. If it is, and that person gets sick or injured, disabled, dies, quits working, or decides to go on a long vacation, your income could stop!

Learning to leverage your time (and money) is an important step toward gaining Financial Independence and Time freedom.

3) Duplicability or Geometric Growth

The best illustration I’ve seen of geometric growth is the penny-a-day example. It’s also frequently used to illustrate the benefits of tax free compound interest.

home based business taxIf you start with one penny, and double it every day 30 days, how much will you have at the end of 30 days?

If you haven’t heard this before or don’t remember, go ahead and take a guess. Day two you’d have 2 cents; day three you’d have 4 cents, then 8, 16, and so on. How much at the end of 30 days?

I’ve never had anyone who hadn’t heard this before come close. So don’t feel bad if you don’t, and I promise not to laugh. Ready? Did you pick a number?

Would you believe over FIVE MILLION DOLLARS?! ($5,368,708 to be exact!) That’s right! Most people don’t believe it until they punch it out on a calculator. And even then it’s sometimes hard to fathom. But it’s true. Isn’t that amazing?

That’s a simple illustration of how networking can work. If I can teach you, I’ve doubled myself. If we each teach someone else, we’ve doubled again. And as this goes on and on it can produce amazing results in a relatively short period of time, just like the penny example.

The easier your program is to do and the lower the cost to get involved, the more people you can appeal to and the more potential for geometric progression to work. Programs that are too complicated or expensive for ‘average’ people to do will always hinder your growth.

Create your own residual income stream and NEVER have to worry about the state of the economy or your job again!

Another reason that you want to start a home business is the TAX BENEFITS! Congress has approved a number of tax breaks as incentives for small businesses. Owning a home based Network Marketing business is the best way for the average guy to take advantage of these tax breaks.

As a business owner you are entitled to claim business expenses that can potentially SAVE you $3,000 to $9,000 in taxes every year.

Here is a list of some of the items you can claim:

  • The initial investment you paid to start your business
  • Operating and depreciation costs of your business equipment (eg office equipment such as computers, faxes, furniture etc.)
  • Phone and communications, including internet expenses
  • Car expenses-including depreciation, mileage, fuel, repairs and maintenance
  • Business operating software and management tools, which also includes webpages etc.
  • Marketing material (this is a really good one in network marketing if you know how to use it)
  • Prospecting expenses such as buying leads or lead generation costs
  • A percentage of rent or mortgage costs (for the space you use to operate your business)
  • A percentage of utility bills such as gas, electricity, water
  • Household maintenance or improvement costs such as repairs or structural changes (eg air conditioning)
  • Travel and accommodation – Did you do any work on that holiday?!
  • Property taxes and insurance
  • Restaurant meals, entertainment and dinner parties (make sure you know the guidelines for this one)
  • Education and training also includes books, software, annual conferences or weekly meetings
  • Security systems
  • Moving expenses
  • Tax preparation, accounting and record keeping fees
  • Health insurance (mainly in the US)
  • And if you are in it for the long term, in some areas across the world you can also pay two of your children, tax free, if they are involved with the business.

I AM NOT A TAX CONSULTANT, bare in mind that every state and country has different tax laws, so before assuming all of the above are applicable to your business I strongly recommend that you discuss these with your local tax representative or accountant.

In summary, there are many benefits to operating a home based business, in which enjoying the tax advantages is just one, but if you can learn to take advantage of these tax breaks as much as I have you’d be surprised how much it can add to your income!

Start A Home Based Business Today!

Please share your comments below!

P.S. Would you like to earn while you learn? I’ll show you how you can make money online while learning how to build a profitable internet home business, click here to see my system.

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Friends, if you are chasing your friends and family to recruit into your business opportunity, STOP!!!

talk-to-the-hand

I wanted to write this quick post to strongly discourage anyone from doing this practice.

Don’t Barrage Your Friends and Family!

The quickest way to lose all your friends and family members is to pitch your business opportunity and your products to them.

–>I’ve been there, done that, got the T-Shirt!

Plus, do you really want people you know to run the other way when they see you coming because they don’t want to buy what you’re selling?

Not to mention the fact that being rejected by those closest to you is one of the most damaging things you can do to your business mindset.

Many network marketers are taught to leverage their “warm market” for their business. This usually comes down to friends and family members. This is a huge waste of time, and it’s guaranteed to cost you positioning, and ultimately, money in the long run.

WHY?

First, most of them are going to be very skeptical. Many will refuse to do business with you simply because they will look at your attempt to sell them a business or a product as trying to leverage a personal relationship for financial gain.

Most people get insulted when they feel “used”, and most people feel used when they are sold by their friends and family.

INSTANT positioning killer!

Even if you have great intentions with a fantastic product, this technique will still cost you positioning. And even if a few people do sign up, most of them will not, and it sucks to be rejected by someone that you care about (a friend or family member).

It’s hard to stay motivated when the people you care about are consistently turning down your offer.

Don’t torture yourself – there are too many high-quality, motivated prospects that would love to do business with you.

Leave your friends and family alone, and sell your stuff to people that are already looking for it!

I want to let you in on a Secret. The highest income earners in network marketing don’t make a list of friends and family to show their business opportunity to. They build relationships over time with other like minded people and use Lead Marketing Tools to attract people that are already looking for your business opportunity.

The bottom line is… if you want to build a profitable home business that generates a huge passive income, it won’t come from making a list of people you know, unless everyone you know has run a  business and been successful at it.

I hope this advice helps put you on the right path to financial freedom.

To Your Success

P.S. Please feel free to leave your questions or comments below.

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Have you heard that before?

scamNo matter what direct sales company you represent Avon, ACN, EPX Body, Mary Kay, Melaleuca, Motor Club of America (MCA), World Ventures, ViSalus, etc etc….if you are involved in the industry long enough expect to hear your business opportunity and the company you represent to be a called a SCAM.

You can Google your company right now and put “Scam” at the end and you will see what I mean. There will be at least one or two forums, blog post, or websites saying your business opportunity is a scam and slamming your network marketing company.

business opportunity

WARNING
–>If you are a Leader of a large organization you will also be targeted<–

Your Business Opportunity Is A SCAM, But Why?

Here are what I believe are the top two reasons why others will shout the “SCAM” word about your business opportunity.

Reason 1

Many people will say your business opportunity is a SCAM because they personally had little to no success or  completely failed at it. Yes, they are “the disgruntled”. Former members, agents, representatives or distributors that were excited when they initially signed up but discovered that you really do have to do some work and after 90 days and no income..QUIT!

Or perhaps they are “the upset” member. Mad at their sponsor because their sponsor refused to do all their work for them. Maybe they are even angry at the company. Blaming the founder(s) because they made no money at all. Usually a direct result of their lack of efforts or commitment. Instead looking at why they failed they just blame everyone, sponsor, company the industry etc etc.

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