Dear Real Estate Professional,
I wanted to take a minute to write you and thank you for helping us find our dream home. We absolutely love our new four bedroom, two and one half bathrooms especially the large kitchen. Oh and I can’t forget about the two car garage. The neighborhood is awesome and we are only 2 miles from the Elementary school, can’t get any better than that!
The whole experience has been wonderful except today I received my bank statement. We have to make our first monthly mortgage payment by the 15th. I can’t believe I will have to do this for the next 30 years! With all the excitement over the process of finally finding our dream home we did not stop to really think about the debt we would be undertaking.
As you know for many of us homeowners our mortgage is the largest debt we will ever have.
Its not your fault for putting us in debt, we were the ones that signed the dotted line on this 30 year mortgage to the bank. Anyway my excitement quickly turned to a dull realty until the other day when I stopped by my local barbershop to get a haircut. My barber congratulated me on the purchase of our new home.
Then he asked me, what if you knew of a fast way that you could pay off that 30 year mortgage, without refinancing, without increasing your monthly mortgage payment, with little to no change to your current budget and using your CURRENT income…would that interest you?
Of course I told him “Yes” then he asked me,
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Fellow Networker,
If you are having problems building a large team (getting new reps to join you) and creating a residual income, then PAY CLOSE ATTENTION!
The problems you have experienced are simply a result of not using the power of positioning to help people see you as the solution to their problem. The reason you are not dominating your market is not because there is something wrong with you, or with your company, or with your products and services.
You are just not using the proper positioning strategy to get people coming to you, asking for help with your products and services.
You see, one of the first key things to understand is that network marketing is a people-based business. It starts and ends with relationships.
That is one thing that most networkers understand – but the application that is taught by most uplines is all wrong.
People are taught to try and get their friends and family to “do them a favor”. They are taught to be secretive and elusive, to try and get their prospects on 3-way calls with the upline experts. They are taught to hand out free product samples, host home meetings and parties, and throw flyers on every car they see.
The average distributor is taught to say as little as possible, and just try to get their list of “warm contacts” to the local meeting or the party where the real expert (the upline guru) will present about the company and opportunity.
And that’s a BIG problem.
Think about it – if you try to do that with your potential business partners, what does that make YOU look like?
A leader?
Someone worth following?
Hardly.
That type of system positions you as a monkey – a gopher for someone else’s business. And remember – people don’t join businesses, they join OTHER PEOPLE.
And if you have positioned yourself as a tool for someone else’s business, then you now have positioning working AGAINST you.
If this information has been helpful please leave your thoughts or comments below.
CLICK HERE to find the marketing tools I used to position myself as an industry leader.
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