Personal branding is a superior marketing strategy. Let’s take a look at 3 steps to personal branding and why it is important for you as an entrepreneur to implement this marketing strategy.
Depending upon what company you are involved with, there are thousands, tens of thousands, maybe even hundreds of thousands of people that are all selling the same products, services and business opportunity that you are.
In reality most sponsors don’t have a whole lot more to offer than the next sponsor. I mean of course they do, but so many of us are so focused on selling products and pitching the opportunity, that our prospects never have the chance to see what we personally have to offer.
You won’t ever be rich and you will never ever truly be successful in network marketing or direct sales if nobody knows your name or what you do or how you can help them.
Maybe you have heard the expression,
Honestly, most prospects could care less about your company. They just want to know that you are serious and committed and willing to help them!
When done effectively branding yourself will position you as a leader that can provide value to your niche by providing solutions to their problems. By providing solutions and answers you become someone of interest. You become a trusted brand. And when your customers trust and believe in you they WILL follow and buy from you.
3 Steps To Personal Branding: The Art of Selling Yourself Online Video
I am sure you will agree with me when I say the most successful leaders within the network marketing industry didn’t build their six figure income over night, but now when you hear the names of those fortunate few, you recognize them!
These top network marketing leaders have built organizations as a result of a tremendous amount of hard work, but also by a meticulous systematization of their personal brand.
Ready to establish your own personal brand?
Here are 3 Steps To Personal Branding: The Art of Selling Yourself Online
Step 1 – Get A Website & Blog
When it comes to branding, everything detail of your website matters!
For example you need to put some thought into the following areas:
- Shapes images are in
- Blog content layout
- Static page layout
- Multimedia within the blog
- And so on…
The top network marketing leaders have their own website and blog, and they update them regularly.
Step 2 – Establishing A Niche
Not every website has to focus on network marketing and selling people stuff.
You can actually talk about what ever you are passionate about. Some people like technology, politics, health and wellness, real estate, sports and some like me like to focus on helping people with getting out of debt and building wealth through blogging, marketing and generating leads.
Either way, getting niche specific is a great way to brand yourself as an expert or, somewhat trusted authority on a particular subject matter. Not too mention, the narrower the subject field is, the better qualified the traffic you will receive too.
Step 3- Social Network Branding
Sharing your blog posts, videos and images in social media networks is a perfect internet network marketing strategy. But, when it comes to your social media presence, it should reflect what they will see on the click through from shared content.
Make your profile should match your message. From the personal things you share, to the things you like and share yourselves. And, a good tagline never hurt, but use the same one you use on your website.
Don’t be afraid to be you on social media, your brand is who you are in real life.
The top network marketing leaders have mastered the internet through social media. They have social media profiles and publish valuable new content daily.
By implementing a personal branding strategy, more and more people will see your name and begin to associate it with a great product or service. Top network marketing leaders have mastered this strategy.
A personal branding strategy isn’t expensive to implement from a financial standpoint, but it does take time and effort. However, the rewards of being a top network marketing person are well worth the painstaking work of personal branding.
P.S. If you follow me, I’ll teach you how to develop a personal brand, choose a niche, provide lots of value to this niche, and then watch as prospective customers in that niche come to you to buy things and/or join you in your business with little to no effort on your part!
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