If you are involved in direct sales or the network marketing (mlm) industry then you need to understand what entrepreneurs are referring to when we use the term “branding“.
First, lets start with the business definition of branding. According to Entrepreneur.com,
Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. 2) It is also the promotion of a particular product or company by means of advertising and distinctive design.